Different Worlds.
One Connection.
BYD Dolphin G Launch Event
June 26, 2026
No conventional product presentation.
The Dolphin G launch will be living proof of its philosophy. Journalists and influencers become the main characters of a story they create and share themselves throughout the day.
The Invitation
A few days before the event, selected journalists and influencers receive a specially delivered invitation. A physical delivery moment via dedicated couriers.
- Personalised invitation
- Time and meeting point
- QR code for registration
- First clue
From this moment, the game begins.
The Connection Starts
The Slovak group boards their own Dolphin G fleet.
The Czech group sets off at the exact same moment.
"You have one single mission. Connect two worlds."
— AI version of Matej Macháček, briefing styled as Mission Impossible
4–5 checkpoints
Each checkpoint represents one of the Dolphin G's core values. Crews activate the LED checkpoint via Vehicle-to-Load. The AI avatar of Matej Macháček launches the quiz. The clock is ticking.
- Q1How many kilometres does the Dolphin G cover in combined mode?
- Q2What drivetrain technology powers the Dolphin G?
- Q3What does Vehicle-to-Load enable?
- Q4Which two worlds does the Dolphin G symbolise?
Obelisk Winery.
Where two worlds meet.
A unique venue rooted in heritage that mirrors the image of the BYD brand. Cars parked in the shape of the BYD logo. All participants meet face-to-face for the first time. Matej Macháček welcomes them live.
Six experiences in one night.
Drone show.
After dark, the sky becomes the final medium of the campaign. The climax of the whole launch — designed for massive organic reach.
You know our team as the agency behind the
iconic BYD Brand Launch at Bratislava Castle.
A landmark moment for the brand in Slovakia — and the same creative team is now ready to bring the Dolphin G to life.
Different Worlds.
One Connection.
Thank you for your attention. Let's keep the conversation going.